I change behavior.
With… my… MIND.

Well, now I tend to do more of it with an app, but it started with my mind.

For twenty years my job’s been to compel strangers to do seemingly impossible things. I convinced Iowa lawmakers who built careers on never raising taxes voted to raise the gas tax 50 percent, and more than $2.5 billion has gone to roads and bridges since. I sparked a struggling HR software company to grow more than 10,000% in five years, and its leaders credit a brand and business card I designed as starting it all. I helped more than 750,000 people recognize a disease that doctors had been missing, in one year, because a campaign gave them the words for it.

Those results came from the same habit. Before I design anything, I map three things: what people believe, what they say, and what they do. Behavior changes when a campaign closes the gap between those three, and it stays changed. A lawmaker votes for the tax because the campaign made the deficient bridges in their district impossible to defend. A patient gets diagnosed because she can finally describe, and the doctor can recognize, the fish-flopping in feeling her chest.

The same three things drift apart inside organizations. A company says it rewards candor, but people believe otherwise, and meetings go quiet. I spent twenty years reading that gap in external audiences. Loadmap, the tool I created, reads it inside the organization instead. Same lens, harder target, because the organizations have a nasty habit of slipping back into their old problematic ways. My method identifies why that slide happens, and where to focus your efforts if you want to prevent it. You can find more about this in my integrity work.

Give it a shot. Tell me what you think. (It’s even free, for now.)